About Us The business is owned by Joyce. She designs the jewellery and sources all the materials herself. Doing this cuts out all the agents, wholesalers and middle men who most jewellers buy their merchandise from. This is how the prices can be so competitive. Holly and Susie are Joyce's two chocolate Labradors. They are mother and daughter and often spend the day with Joyce at her shop. As you can see here on the web site, they even occasionally model the jewellery. The collection on show and on sale here comprises necklaces, bracelets and earrings.